ISE 2027 takes place Feb 1, 2027 – Feb 4, 2027 in Barcelona. Pro AV, smart building, digital signage, unified comms. ConvCast tracks ISE 2027 with on-the-ground coverage.
Pro AV, smart building, digital signage, unified comms
ISE returns to Fira Barcelona Gran Via 2-5 February 2027, and the momentum is real: the 2026 edition shattered records with 92,170 visitors, 1,751 exhibitors, and the largest show floor in the event's history across seven tech zones spanning audio, AV broadcast, digital signage, lighting and staging, smart buildings and residential, multi-technology, and unified comms. Expect the giants of pro AV — display, LED, projection, control, and conferencing brands — alongside a swelling smart-building and cybersecurity presence. The through-line this year is AI moving from booth-demo novelty into shipping products: agentic room control, generative signage, and analytics baked into the hardware. ISE is where integrators place real orders, so launches land here first.
ConvCast trains its cameras on the keynote stage and the opening-day product reveals, then walks the floor for the story hardware can't fake: fine-pitch LED walls, immersive projection-mapping rigs, and AI-native meeting spaces. The trend to watch — how "AI everywhere" survives contact with buyers actually specifying it into corporate, retail, and campus projects.
ConvCast covers the world’s biggest tech and industry conventions with original photography, video, and reporting from the show floor. See the full calendar of 168+ tracked shows, or explore all events.