Melissa
Morman

Melissa Morman is an accomplished executive whose career has spanned multiple industries, with one constant: an unwavering advocacy of the customer experience, both B2B and B2C. She was a member of the founding executive team of the homebuilding industry’s technology consortium, BHI/BDX — the market leader in digital customer acquisition and experience, serving over 1,300 builders who built more than 60% of the homes in the U.S.

For 22 years, Melissa served as the CXO (Chief Experience Officer), responsible for revenue as well as the client experience. In that role she holistically managed the entire lifecycle of the customer experience — starting with marketing messaging, continuing through the sales process, and culminating in ongoing relationship management. She drove executive collaboration across the consortium and led the launch of several BHI/BDX products, including the vision, funding, and launch of Envision, the industry’s online options program.

A polished and highly rated speaker, Melissa easily captures an audience — professional poise with a humble, personal touch. Her delivery invites the room to her side, letting her take on the hard truths of change management and have listeners “singing the theme song on the way out.” She has also designed, curated, hosted, and managed industry gatherings, conferences, and summits for over a decade.